5.9 KiB
JUNOHUB Logo Specification
Simple, minimalist logo spec aligned with product and existing site branding. Use this for asset production (PNG, SVG) and design handoff.
1. Product context
- Product name: JUNOHUB
- Tagline: “The Unified Supply Chain Hub” / “Modern Commerce Infrastructure”
- Use: Vendor and supplier portal, dropshipping, encrypted commerce (Gmail, Shopify, etc.).
- Tone: Modern, high-performance, trustworthy, minimal.
2. Logo description (for designers / AI)
Overall:
A minimal logo for a B2B supply-chain and commerce platform. Clean, geometric, no decorative detail. No tagline inside the logo.
Icon (mark) — product-based recommendation:
- Concept: The icon should reflect JUNOHUB as a hub — the single place where vendors, suppliers, and stores connect. Prefer a hub / connectivity idea over a generic symbol.
- Recommended direction: A central node with connections — e.g. one central dot or shape with two or three short lines or smaller nodes linking to it (suggesting “unified” and “supply chain hub”). Keep it geometric and minimal: no literal boxes, trucks, or globes.
- Alternative: Connected nodes — e.g. three small circles or diamonds in a tight network (one central, two flanking), implying vendors and suppliers meeting at one platform.
- Simple, bold strokes; must read clearly at 24×24px.
- Placed inside a rounded square (soft corners, not a circle).
- Icon is the only graphic element; no extra decorative shapes.
Note: The app currently uses a lightning bolt (Zap) as a placeholder; the above is the recommended product-aligned mark for the FYP / final branding.
Wordmark:
- The word “JUNOHUB” in all caps.
- Sans-serif, heavy weight (e.g. Black or Extra Bold).
- Tight letter-spacing (slightly negative tracking).
- No underline, no gradient on the wordmark in the primary lockup.
Lockup:
- Icon and wordmark sit side by side with a small, fixed gap.
- Icon left, wordmark right.
- Can be used as icon-only (e.g. favicon, app icon) or icon + wordmark (navbar, footer, docs).
Style:
- Flat, no 3D or skeuomorphism.
- No gradients in the icon for the primary version (solid fill).
- Optional: a secondary version with a subtle top-left to bottom-right indigo gradient for the icon only, to match the website’s gradient treatment.
3. Color scheme (match the website)
Use these exact values so the logo matches the app and marketing site.
| Role | Hex | Usage |
|---|---|---|
| Primary | #4F46E5 |
Icon background (primary logo) |
| Primary alt | #6366F1 |
Optional gradient end (indigo-500) |
| Lighter | #818CF8 |
Optional gradient end (indigo-400) |
| Icon/on-dark | #FFFFFF |
Symbol and wordmark on dark UI |
| On light | #020617 |
Wordmark on light backgrounds (light mode) |
| Background | #0A0E1A |
App background (dark); use for contrast |
Primary logo (dark backgrounds):
- Icon: rounded square fill
#4F46E5, symbol (hub mark)#FFFFFF. - Wordmark:
#FFFFFF.
Light / alternate (light backgrounds):
- Icon: rounded square fill
#4F46E5(or very light indigo#EEF2FFwith symbol#4F46E5). - Wordmark:
#020617.
Keep the logo color scheme limited to this indigo + white/dark set; no extra accent colors in the mark or wordmark.
4. Dimensions and resolution
Icon (mark only)
| Asset | Size (px) | Format | Use case |
|---|---|---|---|
| Favicon | 32 × 32 | PNG/SVG | Browser tab, bookmarks |
| PWA icon | 192 × 192 | PNG | Android / PWA (manifest) |
| PWA icon | 512 × 512 | PNG | High-res PWA, splash |
| Apple touch | 180 × 180 | PNG | iOS home screen (manifest) |
| Navbar/sidebar | 40 × 40 | — | In-app (can be SVG or 2x PNG 80×80) |
| Marketing | 48 × 48+ | SVG/PNG | Landing, footer, social, docs |
Recommended:
- Export SVG for icon (scalable).
- Export PNG at 1x and 2x for 32, 192, 512, and 180 where needed.
- Minimum clear space: ~1/4 of icon height on all sides.
Full logo (icon + wordmark)
| Context | Icon size | Notes |
|---|---|---|
| Navbar | 40 × 40 | Icon + “JUNOHUB” wordmark |
| Footer | 40 × 40 | Same lockup |
| Marketing | 48 × 48+ | Scale wordmark with icon ratio |
Aspect ratio:
- Icon: 1∶1.
- Lockup: define one preferred width (e.g. icon 40px) and keep proportion for “JUNOHUB” (e.g. ~20–24px cap height).
Resolution rules
- Raster (PNG): 72 ppi for web; 144 ppi acceptable for 2x assets.
- Minimum size: Icon should read clearly down to 24×24px; avoid thin strokes below 2px.
- Safe zone: Do not crop into the rounded square; keep padding so the shape is fully visible.
5. File naming (reference)
icon.svg— Icon only, scalable.icon-192.png— 192×192 PWA.icon-512.png— 512×512 PWA.apple-icon.png— 180×180 Apple touch.logo.svg— Full lockup (icon + wordmark).logo-dark-bg.svg/logo-light-bg.svg— Optional light/dark variants.
6. Do not
- Add gradients to the wordmark.
- Use more than one accent color in the mark.
- Use a generic symbol (e.g. lightning, star) that does not relate to hub / supply chain / connectivity.
- Use thin or script type for “JUNOHUB”.
- Stretch or alter the rounded-square proportion (keep 1∶1).
Aligned with JUNOHUB app and landing (navbar, sidebar, footer, manifest, globals.css).