JUNOHUB-test/docs/gmail-templates-catalog.md

Gmail auto-reply templates — full catalog (manual setup)

Use this document to create one saved template per row in JUNO Engine → Email templates for your active store.
Exact **intent** and **mood** strings must match the tables below so findTemplateWithFallback can select them.

After these exist, Gmail auto-replies use only saved templates (plus a minimal fallback if none match). Groq is still used for classification (intent/mood) only — it does not draft replies or insert new Template rows. Include {{order_summary}} in bodies so order context from cache appears in the reply.

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1. Template schema (Prisma)

Field	Type	Notes
id	String (cuid)	Auto-generated when you create in UI
storeId	String	Your active store id (set by the app)
name	String	Human-readable label in the UI
intent	String	One of Allowed intents below
mood	String	One of Allowed moods below
description	String?	Optional internal note
body	String	HTML or text; supports {{variables}} (see §3)
variables	Json?	Optional metadata (e.g. {"seed":"gmail-templates-catalog"})
isHtml	Boolean	Use **true** for the bodies in this file

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2. Allowed intents and moods (must match exactly)

Intents: general · shipping_delay · refund_request · question · account_billing · off_topic

Moods: neutral · angry · confused · happy

Matrix: 6 × 4 = 24 templates for full coverage.

Fallback order (if a cell is missing): for most intents, exact pair → general + same mood → same intent + neutral → general + neutral. For off_topic, the app avoids general + the same non-neutral mood first (so a “happy thanks” template is not used for CNN-style mail); see findTemplateWithFallback in templatesRepo.ts.

off_topic + {{order_summary}}: The processor replaces {{order_summary}} with a fixed boundary line (no CachedOrder rows) so unrelated requests do not receive order history.

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3. Variables (filled by the app, not by the model)

These keys are substituted by renderTemplate in src/lib/templates/simpleRenderer.ts using the context built in src/lib/gmail/emailProcessor.ts.

Variable	Meaning
{{customer_name}}	Greeting name from sender email local-part (title-cased, e.g. Cloudtalat)
{{customer_email}}	Sender email address
{{store_name}}	Store.businessName
{{store_email}}	Store.email
{{subject}}	Incoming subject line
{{ticket_summary}}	Short summary (Groq classification short_summary or message excerpt)
{{order_summary}}	Text built from CachedOrder for this sender + store, or fallback sentence if none

Do not hardcode customer names or order numbers in the body.

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4. How to add manually

1. Open Dashboard → JUNO Engine → Email templates.
2. Create New template (or duplicate).
3. Set Intent and Mood to the values in each section (exact strings).
4. Paste Body HTML.
5. Set HTML / isHtml = on.
6. Save.

Repeat for all 20 sections (or start with neutral only — five templates — and add moods later).

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5. Templates (copy body only; set name / intent / mood as shown)

5.1 general + neutral

Field	Value
name	General — Neutral
intent	general
mood	neutral
description	Catch-all polite acknowledgement.

body:

<div>Hello {{customer_name}},</div>
<div>Thank you for contacting {{store_name}}.</div>
<div><strong>Regarding your message:</strong> {{ticket_summary}}</div>
<div><strong>What we have on file for {{customer_email}}:</strong><br/>{{order_summary}}</div>
<div>If you need anything else, reply to this email or write to us at {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.2 general + angry

Field	Value
name	General — Angry
intent	general
mood	angry
description	Acknowledge frustration; stay professional.

body:

<div>Hello {{customer_name}},</div>
<div>We’re sorry you’ve had a frustrating experience. Thank you for letting us know.</div>
<div><strong>Your message:</strong> {{ticket_summary}}</div>
<div><strong>Our records for your email:</strong><br/>{{order_summary}}</div>
<div>We’ll take this seriously. Please reply here or contact {{store_email}} so we can help.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.3 general + confused

Field	Value
name	General — Confused
intent	general
mood	confused
description	Clarify next steps simply.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for reaching out to {{store_name}}. We’re happy to clear things up.</div>
<div><strong>What we understood:</strong> {{ticket_summary}}</div>
<div><strong>What we show on file for {{customer_email}}:</strong><br/>{{order_summary}}</div>
<div>If something doesn’t match what you expected, reply with any extra details (order number, screenshots) and we’ll review.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.4 general + happy

Field	Value
name	General — Happy
intent	general
mood	happy
description	Warm, brief.

body:

<div>Hello {{customer_name}},</div>
<div>Thank you for the kind message — we really appreciate it.</div>
<div><strong>Summary:</strong> {{ticket_summary}}</div>
<div><strong>On file:</strong><br/>{{order_summary}}</div>
<div>We’re here if you need anything else at {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.5 shipping_delay + neutral

Field	Value
name	Shipping — Neutral
intent	shipping_delay
mood	neutral
description	Order / shipping status using cached facts only.

body:

<div>Hello {{customer_name}},</div>
<div>Thank you for contacting {{store_name}} about your shipment.</div>
<div><strong>Your question:</strong> {{ticket_summary}}</div>
<div><strong>Order details we have on file:</strong><br/>{{order_summary}}</div>
<div>Reply to this thread if you need more detail, or email {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.6 shipping_delay + angry

Field	Value
name	Shipping — Angry
intent	shipping_delay
mood	angry
description	Empathy + facts from cache.

body:

<div>Hello {{customer_name}},</div>
<div>We’re sorry for the stress this has caused. We want to get you a clear answer.</div>
<div><strong>What you told us:</strong> {{ticket_summary}}</div>
<div><strong>What our system shows for {{customer_email}}:</strong><br/>{{order_summary}}</div>
<div>If anything looks wrong, reply with your order number and we’ll escalate.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.7 shipping_delay + confused

Field	Value
name	Shipping — Confused
intent	shipping_delay
mood	confused
description	Step-by-step tone.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for writing to {{store_name}}. Here’s what we can confirm from our records.</div>
<div><strong>Your message:</strong> {{ticket_summary}}</div>
<div><strong>Shipment / order info on file:</strong><br/>{{order_summary}}</div>
<div>If the status doesn’t match what you see, tell us the order number in your reply and we’ll investigate.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.8 shipping_delay + happy

Field	Value
name	Shipping — Happy
intent	shipping_delay
mood	happy
description	Friendly check-in.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for checking in with {{store_name}}.</div>
<div><strong>Note:</strong> {{ticket_summary}}</div>
<div><strong>Your order snapshot:</strong><br/>{{order_summary}}</div>
<div>Reach us anytime at {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.9 refund_request + neutral

Field	Value
name	Refund — Neutral
intent	refund_request
mood	neutral
description	Refund / return path; facts from cache.

body:

<div>Hello {{customer_name}},</div>
<div>Thank you for contacting {{store_name}} about a refund or return.</div>
<div><strong>Request summary:</strong> {{ticket_summary}}</div>
<div><strong>Related order info on file:</strong><br/>{{order_summary}}</div>
<div>Our team will review against store policy. For follow-up, reply here or use {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.10 refund_request + angry

Field	Value
name	Refund — Angry
intent	refund_request
mood	angry
description	Acknowledge anger; no promises outside policy.

body:

<div>Hello {{customer_name}},</div>
<div>We’re sorry this situation has upset you. We take refund and return requests seriously.</div>
<div><strong>What you raised:</strong> {{ticket_summary}}</div>
<div><strong>Order details on file:</strong><br/>{{order_summary}}</div>
<div>We’ll review and respond with next steps. You can also email {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.11 refund_request + confused

Field	Value
name	Refund — Confused
intent	refund_request
mood	confused
description	Clarify what you need from them.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for reaching out to {{store_name}}. We want to handle your refund or return request correctly.</div>
<div><strong>What we understood:</strong> {{ticket_summary}}</div>
<div><strong>Order context:</strong><br/>{{order_summary}}</div>
<div>If you can confirm the order number and reason in your reply, that helps us move faster.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.12 refund_request + happy

Field	Value
name	Refund — Happy
intent	refund_request
mood	happy
description	Cooperative tone.

body:

<div>Hello {{customer_name}},</div>
<div>Thank you for contacting {{store_name}} — we’ll help with your refund or return.</div>
<div><strong>Summary:</strong> {{ticket_summary}}</div>
<div><strong>On file:</strong><br/>{{order_summary}}</div>
<div>We’ll follow up shortly. Questions? {{store_email}}</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.13 question + neutral

Field	Value
name	Product / policy question — Neutral
intent	question
mood	neutral
description	Product or how-to questions.

body:

<div>Hello {{customer_name}},</div>
<div>Thank you for your question to {{store_name}}.</div>
<div><strong>Topic:</strong> {{ticket_summary}}</div>
<div><strong>Your email subject:</strong> {{subject}}</div>
<div><strong>Order info on file (if any):</strong><br/>{{order_summary}}</div>
<div>For more detail, reply to this message or write to {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.14 question + angry

Field	Value
name	Product / policy question — Angry
intent	question
mood	angry
description	De-escalate while answering.

body:

<div>Hello {{customer_name}},</div>
<div>We’re sorry you’re having a rough experience. We’re here to help with your question.</div>
<div><strong>What you asked:</strong> {{ticket_summary}}</div>
<div><strong>Relevant order info:</strong><br/>{{order_summary}}</div>
<div>We’ll review and reply with specifics. Contact: {{store_email}}</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.15 question + confused

Field	Value
name	Product / policy question — Confused
intent	question
mood	confused
description	Simple, structured.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for writing to {{store_name}}. Here’s a quick reply based on what you sent.</div>
<div><strong>Your message:</strong> {{ticket_summary}}</div>
<div><strong>Order snapshot (if applicable):</strong><br/>{{order_summary}}</div>
<div>If we missed something, reply with a bit more detail and we’ll clarify.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.16 question + happy

Field	Value
name	Product / policy question — Happy
intent	question
mood	happy
description	Upbeat, helpful.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for reaching out — we love helping customers.</div>
<div><strong>Your question:</strong> {{ticket_summary}}</div>
<div><strong>On file:</strong><br/>{{order_summary}}</div>
<div>Anything else, just reply or email {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.17 account_billing + neutral

Field	Value
name	Billing — Neutral
intent	account_billing
mood	neutral
description	Charges, invoices, payment issues.

body:

<div>Hello {{customer_name}},</div>
<div>Thank you for contacting {{store_name}} about billing or your account.</div>
<div><strong>Issue summary:</strong> {{ticket_summary}}</div>
<div><strong>Order / payment-related info on file:</strong><br/>{{order_summary}}</div>
<div>Our team will review. For sensitive details, we may ask you to confirm via {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.18 account_billing + angry

Field	Value
name	Billing — Angry
intent	account_billing
mood	angry
description	Serious, calm tone.

body:

<div>Hello {{customer_name}},</div>
<div>We’re sorry for the concern about charges or your account. We’ll look into this carefully.</div>
<div><strong>What you reported:</strong> {{ticket_summary}}</div>
<div><strong>Related order info:</strong><br/>{{order_summary}}</div>
<div>We may follow up from {{store_email}} with next steps.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

---

5.19 account_billing + confused

Field	Value
name	Billing — Confused
intent	account_billing
mood	confused
description	Ask for specifics politely.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for writing to {{store_name}} about billing.</div>
<div><strong>What we understood:</strong> {{ticket_summary}}</div>
<div><strong>What we see on file for {{customer_email}}:</strong><br/>{{order_summary}}</div>
<div>If you can share the charge date or last four digits (never full card in email), that speeds things up.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

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5.20 account_billing + happy

Field	Value
name	Billing — Happy
intent	account_billing
mood	happy
description	Cooperative billing help.

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for getting in touch about your account or billing.</div>
<div><strong>Summary:</strong> {{ticket_summary}}</div>
<div><strong>Records:</strong><br/>{{order_summary}}</div>
<div>We’ll help sort this out — reach us at {{store_email}} if needed.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

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5.21–5.24 off_topic (news, weather, unrelated)

Use intent: off_topic. Bodies should state that only store-related topics are handled. {{order_summary}} is still substituted but the runtime uses a non-sensitive boundary string, not real orders.

5.21 off_topic + neutral (recommended minimum)

Field	Value
name	Off-topic — Neutral
intent	off_topic
mood	neutral

body:

<div>Hello {{customer_name}},</div>
<div>Thanks for writing to {{store_name}}.</div>
<div>This inbox only helps with orders, products, shipping, returns, and billing. We can’t answer unrelated topics (news, weather, other sites, or general chat).</div>
<div>{{order_summary}}</div>
<div>For store help, reply with your question and order number if you have one, or email {{store_email}}.</div>
<div>Best regards,<br/>{{store_name}} Support</div>

Repeat for angry / confused / happy with the same structure and a one-line empathy or tone tweak if you want full mood coverage (same pattern as other intents).

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6. Optional variables JSON (per template)

You can paste this into variables metadata in the UI if your editor supports it, or leave empty:

{
  "seed": "gmail-templates-catalog",
  "keys": [
    "customer_name",
    "customer_email",
    "store_name",
    "store_email",
    "subject",
    "ticket_summary",
    "order_summary"
  ]
}

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7. Reminder: routing in code

• Intent/mood: Groq classifies the incoming message (classifyCustomerEmail in src/lib/ai/gmailGroq.ts).
• Reply body: processIncomingEmail in src/lib/gmail/emailProcessor.ts loads a template with findTemplateWithFallback and renders {{variables}}. No generateReplyAndTemplateFields / no auto-insertTemplate from Gmail.
• Templates are keyed by storeId + intent + mood (see src/lib/juno/templatesRepo.ts).
• {{order_summary}} comes from CachedOrder for the sender and active store — keep cache in sync with Shopify.
• If no template matches after fallbacks, a minimal generic HTML reply is sent (buildMinimalFallbackHtml).

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Generated for JUNOHUB — intents/moods aligned with src/lib/ai/gmailTaxonomy.ts and prisma/schema.prisma Template model.