JUNOHUB-test/docs/ai-modules-shoe-store-sample-answers.md

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AI modules, questions, and sample answers (shoe store)

This document is aligned with docs/req-AI.md: module codes, pillars (K / T / X / catalog metadata), and shared_field_id labels. Example answers describe a fictional store focused on shoes for both men and women — replace with your real policies, URLs, and numbers.

Legend

Code Meaning
K Knowledge (FAQ / KB)
T Transactional L1 (verified identity + DB reads)
X Ticket-led (human resolves)
Cat Catalog metadata (DB-backed category metadetails; toggle only, no per-module questionnaire)

1. Module catalog (what each module is for)

Module code Customer-facing use Pillar Vendor “questions” source
ALL Global store context — §6 global questions (sf_*)
FAQ General policies, how you work K Shared fields: shipping, returns, payments, contact, policy links, etc.
CATEGORY_METADETAILS Category-level facts from your sync Cat No questionnaire — store toggle on/off only
PRODUCT_FIT Fit, sizing, materials K sf_sizing_fit_guidance, sf_compatibility_notes, sf_materials_care_limitations, sf_human_escalation_when
STORE_LOCAL Hours, pickup, local K sf_physical_locations_hours, sf_pickup_rules, sf_instore_vs_online_inventory, sf_how_to_start_return
FEEDBACK Surveys / thanks K sf_feedback_csat_process, tone (sf_tone_and_words_to_avoid)
HUMAN_ESCALATION “I want a person” K sf_human_escalation_when, sf_support_*, sf_first_message_checklist
ORDER_STATUS Where is my order T sf_processing_time_before_ship, delays, regions, sf_order_id_help, checklist
ORDER_SUMMARY Receipt recap T sf_order_summary_tax_invoice_note, checklist, order # help
SHIPPING_TRACKING Carrier, tracking, ETA T Carriers, methods, cost, cutoff, regions, customs (sf_* shipping set)
ORDER_CANCEL Cancel order T sf_cancellation_*, refunds, sf_order_change_not_possible_next_step
REFUND_STATUS Refund / payout status T sf_refund_*
INVENTORY_STOCK In stock? T sf_back_in_stock_policy, sf_preorder_policy, sf_discontinued_product_policy, sf_instore_vs_online_inventory
NOT_RECEIVED_MARKED_DELIVERED Tracking says delivered, I don’t have it X sf_delivered_not_received_policy, sf_carriers_and_tracking_policy
SHIPMENT_STUCK_OR_DELAYED Shipment stuck / very late X sf_stuck_shipment_customer_steps, sf_major_delay_communication, carriers
PAYMENT_PROBLEM Double charge, promo failed, etc. X sf_payment_methods_accepted, sf_failed_payment_guidance, sf_double_charge_intake, promo, tax, price adjust
ORDER_CHANGE Change address / items / qty X sf_order_change_*, sf_cancellation_*
RETURN_EXCHANGE Start return or exchange X sf_return_*, sf_exchange_policy, sf_how_to_start_return, sf_refund_*
WARRANTY Warranty claim X sf_warranty_*, escalation
WRONG_ITEM Wrong / damaged / missing item X sf_wrong_item_*, return shipping, policy links
COMPLAINT Strong dissatisfaction X sf_complaint_*, remedies, sf_support_channels

2. ALL — Global questions (G1–G12) + sample answers (shoe store)

# Question shared_field_id Sample answer (men’s & women’s shoes)
G1 Brand / store name as customers see it sf_brand_display_name Stride & Sole
G2 One or two sentences: what you sell and for whom sf_store_one_liner We design and sell men’s and women’s footwear — from everyday sneakers and casual shoes to dress and seasonal styles — for customers who care about fit, comfort, and lasting quality.
G3 Languages you support in writing sf_official_languages English (email and chat). We can use translation tools for other languages when needed, but official policies and contracts are in English.
G4 Support channels and hours sf_support_channels Email: support@strideandsole.example · Chat: storefront widget on our site · Hours: Mon–Fri 9:00–18:00 ET; we reply to email within one business day outside chat hours.
G5 Typical first response time sf_support_first_response_sla Chat/widget: usually within a few minutes during business hours. Email: within 24 hours on business days.
G6 Tone and words to avoid sf_tone_and_words_to_avoid Tone: friendly, clear, never pushy. Avoid guaranteeing exact delivery dates, medical claims (e.g. “cures foot pain”), or saying “final sale” unless the product is tagged final sale.
G7 How customers find order # / confirmation sf_order_id_help Your order number appears in your order confirmation email and on your order status page (link in that email). It looks like #1001 or #SS-1001 depending on our format.
G8 What to include when contacting support sf_first_message_checklist Please include: order number, email used at checkout, shoe model name or SKU (if about a product), and photos for damage/wrong-item issues.
G9 Terms of sale URL sf_policy_link_terms https://strideandsole.example/policies/terms-of-service
G10 Privacy policy URL sf_policy_link_privacy https://strideandsole.example/policies/privacy-policy
G11 Return / refund policy URL (if separate) sf_policy_link_returns https://strideandsole.example/policies/refund-policy
G12 Short paragraph: data in support sf_privacy_support_paragraph We use your email, order history, and messages only to fulfill orders, answer questions, and improve support. We don’t sell personal data. Full details are in our privacy policy.

3. FAQ — Typical topics (FQ1–FQ8 style) + sample answers

The spec groups FAQ under shipping, returns, refunds policy, payments, promo, tax, contact, and policy links. Below are concise shoe-store examples.

Topic Sample answer
Shipping regions We ship within United States and Canada. We do not ship to P.O. boxes for oversized shoe cartons in some carriers — checkout will flag if your address isn’t supported.
Processing time In-stock shoes usually ship within 1–2 business days (see sf_processing_time_before_ship in Order status).
Returns policy (policy, not status) Unworn shoes in original box with tags may be returned within 30 days of delivery for a refund or exchange; final sale and worn items are excluded — see our return policy page.
Refund policy (timeline, not order status) Approved refunds are issued to the original payment method within 5–10 business days after we receive the return at our warehouse.
Payments We accept major credit/debit cards, Shop Pay, PayPal, and Apple Pay where enabled.
Promotions One promo code per order unless stated; some exclusions apply on limited releases and collaboration shoes.
Tax Taxes are estimated at checkout and finalized when the order ships, based on shipping address.
Contact Prefer order # + email for fastest help; use the same email you used to purchase.

4. Per-module questions and sample answers

4.1 ORDER_STATUS (OS1–OS5)

# Question shared_field_id Sample answer
OS1 Normal processing before shipment? sf_processing_time_before_ship Most in-stock men’s and women’s shoes ship within 1–2 business days. During launches or sales, handling may extend to 3–5 business days — we’ll email you if there’s a delay.
OS2 Proactive updates? (optional) We email tracking when your order ships. For delays, we send an update with a revised estimate.
OS3 If delayed before shipment sf_major_delay_communication If your size or color is oversold, we’ll email within 48 hours with options: wait, swap, or cancel for a full refund.
OS4 Ship to / not ship to sf_shipping_regions_served, sf_shipping_regions_excluded We ship: US (48 states), DC, Canada. We don’t ship: freight-forwarding addresses we can’t verify, some remote territories — checkout will block unsupported zones.
OS5 Order # help + checklist sf_order_id_help, sf_first_message_checklist (Same as G7/G8 in §2.)*

4.2 INVENTORY_STOCK (IV1–IV5 topics)

Topic shared_field_id Sample answer
Back in stock sf_back_in_stock_policy Popular sizes (e.g. women’s 8, men’s 10) can sell out — use “Notify me” on the product page; we’ll email when we restock.
Pre-orders sf_preorder_policy Limited drops may be pre-order: you’re charged at checkout; we ship by the stated date or earlier if ready.
Discontinued sf_discontinued_product_policy When a style is discontinued, we remove or mark it sold out and may suggest a similar model in email if you ask support.
In-store vs online sf_instore_vs_online_inventory Online stock is separate from our flagship store inventory — an item may be online-only or store-only; ask us with SKU to check.

4.3 ORDER_CANCEL (CX1–CX5 topics)

Topic shared_field_id Sample answer
Cancellation window sf_cancellation_window Cancel before shipment for a full refund. Once tracking exists, cancellation may not be possible — start a return instead.
How to request sf_cancellation_how_to_request Email support@… with order # or use Order status → Cancel if the button is available.
If cancel not possible sf_order_change_not_possible_next_step If the package already shipped, please refuse delivery or use our return portal after delivery.
Pre-order / special sf_cancellation_preorder_digital Pre-order collab shoes may have stricter rules — see the product page; some are non-cancellable after 24 hours.
Refund timing sf_refund_timeline_after_approval (Align with FAQ) 5–10 business days after approval to original payment method.

4.4 HUMAN_ESCALATION (HE1–HE4 topics)

Topic shared_field_id Sample answer
When to escalate sf_human_escalation_when We bring in a human for billing disputes, damaged/lost shipments, exchange exceptions, or whenever automation can’t verify your order.
Channels / SLA sf_support_* Email and chat per §2 G4/G5.
Checklist sf_first_message_checklist (Same as G8.)*

4.5 COMPLAINT (CP1–CP6 topics)

Topic shared_field_id Sample answer
Acknowledgement sf_complaint_acknowledgement_sla We acknowledge serious complaints within 24 business hours and aim for a full reply within 3 business days.
Supervisor sf_complaint_supervisor_escalation Repeated service failures or order errors over $200 are escalated to a lead.
Remedies sf_wrong_item_remedies, sf_refund_methods We may offer refund, replacement, or store credit per policy and case.
Abuse sf_abusive_contact_policy We protect our team: harassment or threats may result in restricted support channels per our terms.

4.6 ORDER_SUMMARY (SM1–SM4 topics)

Topic shared_field_id Sample answer
Tax / invoice note sf_order_summary_tax_invoice_note Order emails show subtotal, shipping, tax estimate. A formal VAT invoice for EU/CA B2B may be requested by email with order # and tax ID.
Checklist / order # sf_first_message_checklist, sf_order_id_help (Same as §2.)*

4.7 REFUND_STATUS (RF1–RF6 topics)

Topic shared_field_id Sample answer
Methods sf_refund_methods Original payment or store credit if you chose credit at return submission.
Timeline sf_refund_timeline_after_approval 5–10 business days after the return is received and inspected at our warehouse.
Partial refunds sf_partial_refund_rules Partial refunds may apply if shoes show wear or accessories are missing from the box.
Store credit sf_store_credit_rules Store credit expires in 12 months and can combine with one promo unless stated otherwise.

4.8 SHIPPING_TRACKING (ST1–ST6 topics)

Topic Typical shared_field_id Sample answer
Carriers / tracking sf_carriers_and_tracking_policy We use UPS, FedEx, and USPS; tracking is emailed when the label is created.
Methods / transit sf_shipping_methods_and_transit Standard: 3–7 business days; Express: 2–3 business days (US).
Cost sf_shipping_cost_model Free standard shipping over $75 US; otherwise rates shown at checkout.
Cutoff sf_dispatch_cutoff Orders before 12:00 ET ship same business day when possible.
Customs sf_customs_duties_policy Canada/EU: duties and taxes may be COD or prepaid per carrier — shown at checkout.

4.9 WRONG_ITEM (WI1–WI6 topics)

Topic shared_field_id Sample answer
Report deadline sf_wrong_item_report_deadline Report wrong size sent, color errors, or damage within 14 days of delivery.
Evidence sf_wrong_item_evidence Send photos of the shoe box label, both shoes, and packing slip.
Remedies sf_wrong_item_remedies We’ll offer free return label + exchange or full refund if we shipped the wrong SKU.

4.10 RETURN_EXCHANGE (RE1–RE6 topics)

Topic shared_field_id Sample answer
Window sf_return_window 30 days from delivery; shoes must be unworn with tags and original box.
Condition sf_return_condition_requirements No visible wear on soles; laces and insoles included; no perfume/smoke odor for health reasons.
Non-returnable sf_non_returnable_categories Socks, insoles if opened, final sale collaborations, clearance marked as final.
Return shipping sf_return_shipping_payer Customer pays return shipping unless we erred (wrong item) — then we provide a prepaid label.
Exchange sf_exchange_policy Size exchanges are free on first exchange for the same model if in stock; otherwise refund.

4.11 NOT_RECEIVED_MARKED_DELIVERED (NR1–NR2)

Topic shared_field_id Sample answer
Steps sf_delivered_not_received_policy Check neighbors / front desk, carrier proof of delivery photo, wait 24 hours, then email us with order #.
Carrier sf_carriers_and_tracking_policy We open a carrier trace; if confirmed lost, we reship or refund after investigation (often 5–10 business days).

4.12 SHIPMENT_STUCK_OR_DELAYED (SD1–SD3)

Topic shared_field_id Sample answer
Customer steps sf_stuck_shipment_customer_steps If tracking hasn’t moved 5+ business days, email us with order # — we file a carrier inquiry.
Major delays sf_major_delay_communication Weather or peak season: we post notices on the site banner and send delay emails when we know.
Carriers sf_carriers_and_tracking_policy (Same as shipping.)*

4.13 PAYMENT_PROBLEM (PP1–PP6 topics)

Topic shared_field_id Sample answer
Payment methods sf_payment_methods_accepted Cards, Shop Pay, PayPal, Apple Pay — region-dependent.
Failed payment sf_failed_payment_guidance Retry with another card; ensure billing matches bank; contact bank if 3D Secure fails.
Double charge sf_double_charge_intake Send order #, two charge amounts, and bank screenshots; we resolve within 5 business days.
Promo / tax / price sf_promo_discount_rules, sf_tax_display_policy, sf_price_adjustment_policy One code per order; tax per address; price adjustments within 7 days if we run a public sale on the same SKU.

4.14 ORDER_CHANGE (OC1–OC4)

Topic shared_field_id Sample answer
Until when sf_order_change_allowed_until Address changes only before warehouse pick — usually same day if before 12:00 ET.
How to request sf_order_change_how_to_request Email support@… with order # and new address; we can’t guarantee after ship.
If impossible sf_order_change_not_possible_next_step After ship, redirect or hold with carrier when possible — fees may apply.
Cancel alternative sf_cancellation_* (See cancel section.)*

4.15 WARRANTY (WA1–WA5)

Topic shared_field_id Sample answer
Scope sf_warranty_duration_scope Manufacturing defects (e.g. sole separation, bad stitching) for 6 months from delivery.
Void sf_warranty_voiders Normal wear, water damage beyond materials rating, unauthorized repair, cut or altered shoes.
Process sf_warranty_claim_process Email photos + order #; we may ask you to ship shoes for inspection; repair or replace at our discretion.

4.16 PRODUCT_FIT (PF1–PF4)

Topic shared_field_id Sample answer
Sizing sf_sizing_fit_guidance Men’s and women’s sizes use US Brannock-style charts; wide widths available on select models — see each PDP size chart. Half sizes: order up if between sizes for closed-toe dress shoes.
Compatibility sf_compatibility_notes Orthotic-friendly models list removable insole in specs; not all dress shoes fit thick orthotics.
Materials / care sf_materials_care_limitations Leather: brush + conditioner; suede: spray + soft brush; knit: cold hand wash only for some — follow care card in box.
Human edge cases sf_human_escalation_when Custom orthotic fit or medical foot conditions — we don’t give medical advice; we suggest a specialist and our widest lasts.

4.17 STORE_LOCAL (SL1–SL4)

Topic shared_field_id Sample answer
Locations / hours sf_physical_locations_hours Flagship: 123 Example St, NY — Mon–Sat 10–19, Sun 12–18 (example).
Pickup sf_pickup_rules Buy online, pick up in store — bring ID + order email; hold 7 days.
Inventory sf_instore_vs_online_inventory Store try-on stock may differ from warehouse — ask staff to transfer if needed.
Local returns sf_how_to_start_return In-store returns for online orders with QR code from return portal.

4.18 FEEDBACK (FB1–FB3)

Topic shared_field_id Sample answer
CSAT sf_feedback_csat_process After delivery, we may send a short survey (email); optional review link for verified buyers.
Tone sf_tone_and_words_to_avoid (See G6.)*

4.19 CATEGORY_METADETAILS

  • No written questionnaire in the spec.
  • Configuration: one store toggle — when enabled, the agent reads category metafields you sync (e.g. fit notes for “Running” vs “Heels”, material blocks per category).
  • Sample note for your shoe store: In Shopify (or your source), maintain category-level text such as: “Women’s heels: true-to-size for narrow feet; size up for wide.” / “Men’s running: half-size up for long runs.” The AI uses that only when the toggle is on and the product’s category is resolved.

5. Structured “store voice” (v3 template) — optional mirror

If you use JUNO structured KB voice fields (knowledgeTemplate v3), these pair with the generic keys in code:

Field key Label (from app) Sample answer (shoe store)
aiToneHowWeSound How should the AI sound? Warm, concise, obsessed with fit — we celebrate men’s and women’s styles equally and never talk down about budget vs premium lines.
communicationFormality Formality Professional but friendly — “we” and “you,” short paragraphs.
phrasesAndPromisesToAvoid Words to avoid No guaranteed delivery dates; no claiming medical benefits; don’t promise restock dates we haven’t confirmed.
whenWeDoNotKnow When unsure Say we’re not sure, offer to email support with order #, or link to size chart and care guide.

6. Disclaimer

  • Replace placeholders (brand, URLs, hours, days, carriers) with your real data before publishing or embedding.
  • Transactional answers (order status, tracking, stock) must match your database / Shopify at runtime — this file is policy and copy, not live data.
  • Canonical module list and IDs: docs/req-AI.md §3, §5–§7.

Generated for: men’s and women’s shoe positioning — adjust for your exact catalog and regions.